Thoughts on Digital

Digital Marketing Consultant Per Pettersson in love with digital strategies, working at a digital agency in Stockholm and sharing some random digital thoughts right here. Blogging at perpettersson.me Don't be a stranger.

84.8% of all smartphones run on Android. The platform war is over.

84.8% of all smartphones run on Android. The platform war is over.

Mobile ads are the future. Just looking at Facebook’s revenue, we can see the impact mobile devices have on ad spend. Will it keep growing? I would say so.

Interesting to see how Asia-Pacific will evolve during the year with the Western Worlds preferred social media platforms. Or, is this the year that the Western World starts integrating with Asia-Pacific and their eco system WeChat?

Hotjar visuals - incoming website feedback

Want to collect free and unlimited feedback directly from your site visitors? Do it with Hotjar Incoming Feedback – Request free early access today with this link.

With Hotjar Incoming Feedback your visitors can reach out to you anytime to give you actionable and specific feedback.

Monitor your overall visitors’ sentiment over time. Drill down by sentiment and see what your visitors’ see on your site.

Use Hotjar Recordings to literally replay the experience that led to negative feedback and issues.

Choose a placement and the color of your feedback button to match your style and site.

Slack hits 4 million active users

Good times for Slack HQ. They hit 4 million active users in October and 1.25 million paying users. I’m using Slack, the free version, with some of my clients but not at the agency where I work. Why? It is hard to leave email unless every single person is onboard the Slack train AND with guidance on how to use it. Slack is not your Facebook Group, but your communications platform.

Using it well, reduces email. But don’t forget to turn off notifications. Software should not dictate your time. You should.

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